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Client Announcements

LightwaveRF PLC : The Smart family uses Lightwave

  •   20 December 2018

RNS Number : 0474L

LightwaveRF PLC

20 December 2018


20 December 2018

LightwaveRF plc



The Smart family uses Lightwave



LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"), the leading smart home solutions provider, is pleased to announce that it has launched its first, fully integrated digital above-the-line consumer campaign, focused on the UK market.


The campaign features a series of videos showing the Smart family appreciating the benefits of Lightwave intelligent lighting. The campaign is using social media, YouTube and programmatic advertising to specifically target consumers interested in smart home technology. The new videos can be viewed through the Company's blog page: and the Company's website page on smart lighting:


Through its other marketing channels, Lightwave continues to generate excellent reviews in the specialist consumer product media. Lightwave lighting kit scored 4.4/5 in a recent review by tech publication Smart Home Geeks, which said: "This is a different approach to smart lighting and prevents the problem most smart lights have, that when the switch is off the bulb becomes dumb. Where this solution really comes into its own is it connects to the rest of the Lightwave range, allowing heating, power and presence automation."


This endorsement comes as the Company's own customer reviews, on the Trustpilot platform exceeded 100, with an average score of 7.3 equating to a 4 star 'Great' rating in Trustpilot's classification system. 


Commenting on the campaign launch, Jason Elliott, Chief Executive, said: "This targeted digital campaign is part of our plan to bring the brand to a mass market audience. Our aim is to capture consumers who are aspiring to have a smart home and show what can be done with Lightwave products. Our revised marketing strategy is having a real positive impact on the brand and we look forward to more success with this campaign."



For further information:


LightwaveRF plc

Jason Elliott, CEO

Kevin Edwards, CFO

+44 (0) 121 250 3625

Stockdale Securities Limited

Tom Griffiths/Edward Thomas                                    

+44 (0) 20 7601 6100

Yellow Jersey PR

Charles Goodwin/Annabel Atkins

+44 (0) 7747 788 221


About LightwaveRF


LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"), is the UK's only fully integrated home automation company.


New customers typically buy a starter pack of Link Plus hub and smart dimmer which has Apple HomeKit compatibility, 2-way communication and built-in energy monitoring. Later adding other easy to install devices from the Lightwave range enables further in-home control, monitoring and automation of lighting, heating and power.


Devices may be operated manually, by smartphone or tablet-based apps and also through Google Assistant and Amazon Alexa voice control.


Leading tech industry publication 9to5 Mac describes Lightwave as "the best UK HomeKit solution for smart lighting".


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