Category Label

Client Announcements

Dev Clever Holdings : Engage update

  •   03 June 2019

RNS Number : 8491A

Dev Clever Holdings PLC

03 June 2019


Dev Clever Holdings plc

("Dev Clever" or "the Company")

Engage: Activity Update

Dev Clever, a leading developer of consumer engagement experiences, announced the launch of its new productised cloud-based gamification platform "Engage" on 6 March 2019. Within the first 12 weeks, Dev Clever has already successfully delivered gamification campaigns for the following national retailers, global companies and blue-chip brands.

·    Pepsi MAX (instant win game)

·    J20 (snapchat instant win game)

·    Bosch (skill based game)

·    Jewson (skill based game to win daily prizes)

·    R Whites (instant win game)

·    Mortimer's Cider (skill based game)

·    Stowford Press Cider (instant win game)

·    Swinton Insurance (skill-based game)

·    Oracle (Live sports stadium loyalty demonstration)

Engage is a proprietary, cloud-based consumer engagement platform which uses gamification to enable brands and retailers to incentivise consumers to purchase products and generate additional sales by rewarding the consumer with a chance to win high value prizes and digital discount vouchers which are instantly redeemable in stores and venues that are part of our partner network. The consumer has a chance to win these incentives by playing a game via their mobile device immediately on completion of their product purchase or qualifying action.

Games range from instant win mechanics and skill-based games to gamified digital loyalty cards. Using gamification to offer higher value prizes and incentives, brands and retailers can attract more consumers to their incentives and drive more product sales through a seamless digital consumer experience offer via the Engage platform. The gamification engine acts as a control mechanism to manage the exact number of prizes and vouchers given away, eliminating the risk of a brand or retailer over spending on over redemption.

In addition to delivering successful activations for brands and retail customers in the UK, Dev Clever is also in advanced conversations with new commercial partners which, once finalised, will increase the reach of Engage in the retail, education and hospitality sectors throughout the UK as well as provide a network to deliver brand marketing campaigns to customers across Europe, America and the UAE.

Chris Jeffries CEO said: "It has been a very busy 12 weeks since we launched the Engage cloud-based platform.  The feedback from our customers has been tremendous and we have seen a positive uplift in our sales and order book since its launch.  The new partnerships we aim to introduce shortly will unlock significant opportunities for the growth of Engage, not just in the UK but across the world. That said, we are firmly focused on our short-term UK objectives and we are still increasing our headcount each month to keep up with demand."

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit