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Fitbug Holdings PLC : Successful Customer Rollout With Strategic Partner

  •   22 March 2016

RNS Number : 8032S

Fitbug Holdings PLC

22 March 2016


Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

22 March 2016




Fitbug Holdings, the AIM quoted technology developer and digital wellness pioneer, is pleased to announce the success of an initial phase with the Company's strategic partner Punter Southall Health & Protection. Between November 2015 and February 2016 Punter Southall Health & Protection rolled out Fitbug's innovative Digital Wellness Solution to four of its clients.  Fitbug and Punter Southall Health & Protection will now look to strengthen their strategic relationship and accelerate the promotion of the offering to more of Punter Southall Health & Protection's client base.


Punter Southall Health & Protection is one of the strongest and most innovative health and protection advisers in the UK with 750 corporate clients, 2,700 SME's and 4,500 personal customers. The progression of its relationship with Fitbug confirms the Company's strategy to focus on a B2B digital wellness offering designed to increase employee productivity, wellbeing and engagement through targeted health and wellness programmes.


The Directors believe that the success of the initial trial demonstrates the potential opportunity for Fitbug's Digital Wellness Solution, which offers a holistic and preventative approach to wellness as part of a cost-effective corporate wellness package. The package comprises personalised mobile coaching, gamification, and management reporting.  Fitbug's wellness package is focused not only on improving health, but overall wellbeing through mobile technology, with particular emphasis on stress, sleep, nutrition and activity.


Fitbug CEO Anna Gudmundson said "Over the last 10 years Fitbug has built a strong technology platform, gathered valuable data, and has learnt how to engage both corporate and individual users to create lifestyle changes. We are now using our technology and expertise in our clear focus on the needs of the B2B market in order to capitalise on what we believe could be a significant commercial opportunity.


"Punter Southall Health & Protection is focused on helping clients control costs and improving the health and wellbeing of their employees, and is finding innovative ways to add ROI to their clients.  The missions of both companies are very much aligned. Together the Fitbug and Punter Southall Health & Protection proposition provides excellent value to corporate clients and offers Fitbug an accelerated route to market, fulfilling the Company's strategy to access the B2B market not only directly, through agreements with mid-large corporations, but also via strategic partnerships with insurance brokers / health insurers. We are very excited to grow our relationship with Punter Southall Health & Protection, who are pioneering their industry."


John Dean Managing Director of Punter Southall Health & Protection said, "We are looking forward to expanding our partnership with Fitbug, which has been an innovator in digital wellness.  We are increasingly seeing employers implementing wellness initiatives, which help staff to improve their wellbeing and adopt healthier behaviours. This in turn improves the performance of their insurance policies. Given both Fitbug and Punter Southall Health & Protection's expertise in our respective sectors, this proposition is a complimentary fit, and will provide our corporate clients with a unique, innovative and highly personalised health and wellbeing solution."





For further information visit or contact:



Anna Gudmundson / Donald Stewart


Fitbug Holdings Plc

020 7449 1000

Catherine Leftley / Marc Milmo

Cantor Fitzgerald Europe, Nomad and Joint Broker


020 7894 7000

Claire Louise Noyce / William Lynne / Niall Pearson


Hybridan LLP, Joint Broker

020 3764 2341

Elisabeth Cowell / Charlotte Heap

St Brides Partners Ltd, Public Relations

020 7236 1177




About Fitbug®

Fitbug is a leading provider of online health and well-being services which is pioneering an innovative 'Digital Wellness' model to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which provide an understanding of each user's daily activity achievements, with mobile and web technology, which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement to achieve "wellness".  This is centred on four key areas: stress, sleep, nutrition and activity.


Its "Kiqplan"TM digital health coaching platform is designed to make wearable technology relevant to new audiences and take the "so what?" out of activity tracking by providing structured action plans to help people achieve their wellness goals.


The Company is primarily focussed on the B2B market, mainly mid-to-large cap corporations and insurance brokers / health insurers, where significant growth opportunities have been identified, particularly in the UK and US.  An important part of the Company's focus is on building strategic relationships with organisations, which can integrate Fitbug or Kiqplan into their own service/product offerings or resell to their customer base.  For more information, visit and


About Punter Southall Health & Protection Background Information

Punter Southall Health & Protection - - has grown considerably since its launch in 2010 to become one of the most innovative and strongest health, protection and wellness advisers in the UK.


It acquired Enrich Reward Limited, the employee benefits consultancy in 2013, and The Private Health Partnership (PHP), the well-established health group with a 25 year successful history, incorporating RedArc and Medical Care Direct, in July 2014.


The company has over 160 employees split over three UK sites in Redhill, Surrey, central London and Baildon, Yorkshire. Recent milestones include:


•           February 2013: launch of Gladis, a unique online self-service platform used by companies to reduce the widespread risk and cost issues of managing protection insurances for their employees.


•           July 2014: launch of Healthsmart, a service that integrates occupational health, absence management and employee benefits to get employees back to work as soon as possible.


•           October 2014: Began distributing Havensrock, unique group life assurance products with bespoke solutions for the professional services sector and pension trustees.


•           April 2015: Launch of Havensrock Income Protection, which for the first time joined wellness and group income protection in the same product.


Punter Southall Health & Protection is a subsidiary of Punter Southall Group, one of the biggest, independently owned entities of its kind in the UK. The group provides actuarial advice, pensions' consultancy, administration, risk consultancy, employee benefits, investment services, and healthcare for pension scheme trustees, employers, private clients, Lloyd's insurers and institutions.




This information is provided by RNS

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